Hospitality and Tourism Management - Travel and Tourism

This course provides an introduction to financial accounting aspects of the hospitality industry. This includes generally accepted accounting principles, financial statement preparation, the accounting cycle, specialized journals, accounting for cash, accounts receivable, sales, payroll and inventories.

Upon completion of this course, students will have acquired the knowledge and skills to use industry standard tools to perform financial calculations. The financial calculations include simple and compound interest, debt repayment, valuation of investments, simple and general annuities, amortization of debts, sinking funds and bond valuation problems. Students will also learn to analyze, apply, visualize and present the results to inform business planning and decision making related to the hospitality and tourism industry.

This course examines techniques to communicate and present your ideas using your professional skills as well as a variety of technological solutions. Topics include writing business documents, creating and delivering presentations, preparation for career launch, foundations of effective teamwork, report writing, sourcing and citing information, and interpersonal communication. Concepts are reinforced through relevant, task-based activities and assessments.

Equivalents:

• COMM 256

In this introductory course in Microeconomics, you will learn about economic principles involved in analyzing problems in the business and consumer sectors of the Canadian economy. Some of the topics covered are: economic scarcity, demand, supply, elasticity, and perfect and imperfect competition.

Equivalents:

• ECON 1010

This course explores financial strategies and techniques for analyzing business performance and decision-making in the hospitality industry. Topics include budget flexibility, contribution margins, and the strengths and weaknesses of master-budgeting models. Core skills taught in this course include analyzing budget variance, using cost/volume/profit (CVP) relationships to calculate break-even and contribution margins, conducting "what if" analysis and applying hospitality industry cost items, concepts and classifications. These skills will help you become a proactive decision-maker who understands complex financial matters in the hospitality industry.

Pre-requisites:

• ACCT 206

This course explores the various sectors of the hospitality and tourism industry, the links between the sectors, and the benefits and impact of the industry on the economy, the environment and employment. Topics include hospitality and tourism careers, health and wellness in the industry, and the hospitality mindset. With consideration to customer satisfaction and pride of place, you will identify areas fundamental to the successful planning and development of a destination.

This course will prepare you for applied learning environments and the workplace with appropriate certifications. Certifications include Food and Safety Sanitation (FSAN), ProServe liquor service training, Workplace Hazardous Materials Information System (WHMIS) training and White Hat Academy training for employees in Calgary's tourism industry. You will complete these certifications as part the course.

This course provides an overview of Canadian and international laws applicable to the hospitality and tourism industry that will explain your legal and ethical responsibilities in a guest environment. Topics include travellers' rights in Canada and abroad, the basics of Canadian law, contract law, employment law and the legal structure of business, as well as liability and dispute resolution. To help with decision making, you will explore risk assessment tools and the practicalities of negligence for both personal injury and food and beverage service.

Human Resource (HR) Management includes the foundational knowledge and skills required by HR Professionals and business managers. This course includes an overview of the field of human resource management, along with human resource planning, employee compensation and benefits, recruitment, selection and training of employees, performance management, government regulation and health and safety in the workplace.

Equivalents:

• HRMT 2320

This course provides you with tools and tests to explore your own personality styles, biases and communication preferences to build deeper cross-cultural understanding and strong team dynamics. Topics include self-awareness, strategies to maintain health and wellness, cross cultural communication and group norm setting. These foundational concepts will support further communication studies.

Examining leadership styles and staff motivators, you will explore strategies for developing high-performance teams with a service culture mindset for a hospitality business. Topics for this course include leadership, team negotiating, workforce planning and the impact of management practices on motivation, health, and wellness.

Pre-requisites:

• LDSH 202

This course will introduce you to key topics in organizational behaviour in the hospitality and tourism industry. These topics include the role of leadership in organizational culture, creating health and wellness culture and managing change and innovation, handling conflict and applying theories of organizational behaviour. These topics will help you understand the important roles that managers play in directing organizational change in response to the realities of power and politics in organizational life.

Pre-requisites:

• LDSH 310

This course introduces tourism and hospitality branding, marketing and experience design. Topics include the importance of a service culture, the brand promise and guest experiences. You will explore the impact that a brand can have on guest motivation and experience, and how this can create a competitive advantage in the hospitality and tourism industry.

This course provides an introduction to marketing and sales principles applied to the tourism and hospitality industry. Topics include tourism distribution channels, the marketing mix, target markets, consumer behaviour and its impact on the customer journey.

Building on the knowledge and skills you developed previously in this program, this course will teach you how to create and implement a marketing and sales plan that addresses common issues in service and marketing. You will also learn how to prepare a market analysis report, establish market strategies and objectives, develop a marketing program, apply integrated marketing communications and compare methods for evaluating and controlling marketing performance. This knowledge will allow you to recognize new opportunities for attracting guests in competitive and evolving markets.

Pre-requisites:

• MKTG 250

This course provides a bridge between academic studies and practical, experiential learning. The choice of worksite is flexible and can include hotels, restaurants, tour operators, car rental agencies, resorts and other approved hospitality and /or tourism operations. Proof of work experience is required for graduation.

Pre-requisites:

• LDSH 202
• MKTG200
• COMM 265
• HOSP 210

This course explores key themes in global travel. With an emphasis on regions in the Western Hemisphere, you will learn how to use maps to identify tourist destinations. Must-see sites and current issues impacting the traveller will provide a better understanding of a destination's appeal. Canada, the USA, Mexico, Caribbean, Central and South America will be the focus of exploring travellers' preparedness in terms of documentation, health and safety concerns. Cultural and social aspects will provide you (the learner) with a complete understanding of the tourist experience in each region. Technology enhanced learning will provide research opportunities to further explore the uniqueness's of the Western Hemisphere and all it has to offer today's traveller.

This course examines the geography of travel with a focused study of European and Asian tourist destinations and their major attractions. Investigative skills will be developed through the identification of a country's location in the world, examination of historical relevance, and the correlation of tourist activities available. The course also emphasizes how cultural factors are critical to the attractiveness of a tourist destination. To successfully sell and understand the experiences associated with key tourism destinations, essential destination knowledge is key.

Pre-requisites:

• TOUR 260

This course examines tourism trends that impact travellers and how the industry handles constant technology change. The visitor economy and customization of special-interest tourism activities will be considered while exploring destinations around the globe. Investigating opportunities within environmental, cultural and sustainable tourism will help to reinforce the course content.

Pre-requisites:

• HOSP 200

This course covers the basics of product terminology, supporting careers in the travel industry by using reservation system simulations. You will learn airline standards, booking requirements for air, vehicle rentals and accommodations for the corporate traveller, and be introduced travel products for the leisure traveller. These concepts will be reinforced through practice on a Global Distribution System (GDS), the primary tool for coordinating travel arrangements in an agency. Alternative booking channels for travel products will also be explored.

This course provides hands-on experience booking travel and planning itineraries for customers in an agency setting. You will work with airlines, attractions and industry tour partners, preparing documentation and pricing for all trip components and using Global Distribution System (GDS), the primary tool for coordinating travel arrangements.

Pre-requisites:

• TPRD 260

In this capstone  course you will demonstrate how a product is brought to market. Building on your previous work on tour planning, attraction tour development and tourism event itinerary planning, you will apply your financial, marketing and data analysis skills to design a product that meets an industry need . While collaborating with your team, you also will learn how performance is impacted by leadership and team dynamics such as mindset diversity, differing communication styles, trust, and conflict resolution methods. Using this knowledge, your team will create supplier certificates, a team contract, project proposal, and project plan. Your team will also present your pitch to an industry stakeholder. You will be able to monitor the success of your product online and in-person at the SAIT travel centre, where your product will be marketed.

Pre-requisites:

• ACCT 206
• LDSH 310
• MKTG 250
• TPRD 300