Business Administration - Marketing Major

This course provides an introduction to financial accounting from the perspective of the user who makes decisions based on financial information. The course includes an introduction to the accounting framework, generally accepted accounting principles and financial statements. Accounting concepts such as accounting for cash, accounts receivable, assets, liabilities, sales and inventories, are covered in the context of how they are applied to decision making. Decision analysis regarding corporate ownership and application of financial ratios will also be studied.

Equivalents:

• ACCT 1010

The use of industry-standard software is essential to effectively manage the information technologies that are required in business and online environments today. In this course, you will demonstrate skills in managing and customizing the Windows environment, as well as effectively using internet resources to enhance business productivity. You will develop skills in creating professional documents, managing data using spreadsheets and using technology for effective presentations. Through hands-on applications, you will learn to use productivity tools and application software in various business situations, and be able to select the right tool for the business need.

Equivalents:

• BCMP 1225

Business Law outlines the Canadian legal system in the context of a business environment and empowers students to apply the law and make informed decisions concerning their legal affairs. Emphasis is placed on the construction of the judicial system, the resolution of disputes, tort law, contract law, business structures, and employment law. These legal principles are applied to personal and business scenarios. Upon completion, students will have an understanding of when to seek legal advice.

Equivalents:

• BLAW 2030

Business Mathematics introduces you to mathematical techniques used to solve finance problems involving simple and compound interest, debt repayment, valuation of investments, simple and general annuities, amortization of debts, sinking funds and bond valuations.

Equivalents:

• BMAT 1040
• BMAT 205

Communication and Presentation Skills provides you with the foundational knowledge and skills needed to compose business documents and give engaging, formal presentations. You will learn how to effectively communicate in a professional environment and consider different aspects of spoken, written and nonverbal communication (e.g., channel, content, organization, style, tone, format and mechanics) in order to share clear and concise messages with your audience. You will be required to work in both individual and collaborative settings.

Equivalents:

• COMM 1030
• COMM 1070

In this introductory course in Microeconomics, you will learn about economic principles involved in analyzing problems in the business and consumer sectors of the Canadian economy. Some of the topics covered are: economic scarcity, demand, supply, elasticity, and perfect and imperfect competition.

Equivalents:

• ECON 1010

Macroeconomics introduces you to the operation of the Canadian economy. You will apply economic principles to analyze a national economy. Topics include measuring and analyzing demand and supply, economic performance, and unemployment and inflation; As well, government fiscal, trade, and monetary policies are explored.

Equivalents:

• ECON 1110

Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will research and discover how marketing decisions are made and identify the components of sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course.

Equivalents:

• MKTG 1060

The Introduction to Business course will provide you with tools to understand multiple business functions including management, human resources, marketing, operations, and personal finance. You will also explore the Canadian Business and economic system, as well as the importance of business ethics and social responsibility in an increasingly global environment. Working through a team project and business simulation, you will begin to develop a 21st-century skillset, including communication, critical thinking, collaboration, and effective teamwork. By the end of this course, you should have the foundations for understanding business and business ownership in Canada.

Equivalents:

• MNGT 1200

This introductory course provides an overview of human behaviour in organizations at the individual, group, and organizational level and the effect of each on organizational effectiveness. Topics include: individual differences, motivation, communication, teams, power and politics, conflict and negotiation, leadership, organizational culture, and change management.

Equivalents:

• MNGT 2250

Quantitative Methods will build analysis skills through the study of basic concepts in statistics, including: sampling; measurement of central tendency and variability; probability and probability distributions; random variables; estimation; hypothesis testing; small sample theory; and regression analysis.

Equivalents:

• STAT 2040

Strategic marketing represents an application of marketing principles at the management level. Emphasis is on understanding the differences between strategic and tactical decision making through a simulation game and the development of a marketing plan for a new product for a local business. Topics include the identification of marketing opportunities using a SWOT analysis of macro, micro and company level factors; determining strategic direction and options; setting objectives; selecting appropriate target markets; establishing positioning and branding strategies; developing marketing mix tactics (including creation of promotional materials, and social media campaigns) and evaluating performance.

Pre-requisites:

• MKTG 260
• MKTG 265

Equivalents:

• MKTG 2380

Building on the foundation established in Introductory Financial Accounting I, this course introduces accounting concepts related to partnerships and corporations. Topics including adjusting journal entries, bank reconciliations, receivables, capital assets, short and long-term liabilities, share capital, and dividends are explored. You will gain practical, hands-on experience in recording accounting transactions and preparing financial statements for partnerships and corporations.

Pre-requisites:

• ACCT 210 or ACCT 215

Equivalents:

• ACCT 2110

Personal Financial Planning is an introductory course offering the student a solid foundation in financial principles. The goal of understanding personal financial planning is to achieve personal economic satisfaction. Significant areas that will be covered will be setting financial goals, budgeting, income taxes, insurance, investment products, and retirement/estate planning.

Equivalents:

• BFIN 1255

Human Resource (HR) Management includes the foundational knowledge and skills required by HR Professionals and business managers. This course includes an overview of the field of human resource management, along with human resource planning, employee compensation and benefits, recruitment, selection and training of employees, performance management, government regulation and health and safety in the workplace.

Equivalents:

• HRMT 2320

In this course, you will develop a practical approach to using digital, social and mobile platforms that achieve business goals. Current applications and tools, community management practices and legal/privacy issues related to digital marketing tactics will be examined. Teams will develop a digital plan that specifies the use of email, websites, SEO, social media and mobile marketing, all with the goal of targeting and delivering effective communication to digital media-savvy audiences. An emphasis is placed on the return on digital marketing investment and on building relationships that lead to a culture of trust.

Equivalents:

• MKTG 1265

This introductory course examines the multi-faceted role of managers and leaders within the organization. Issues such as planning and controls, managing the team and group dynamics, and creating and leading change will be examined within the cultural context of the organization. Decision making and communication skills from a management perspective will be developed in light of sustainability, ethical, and diversity issues combined with a constantly changing competitive environment.

Equivalents:

• MNGT 1255

Supply chain management (SCM) is the movement of material and information through integrated processes in a supply chain to provide the highest degree of customer satisfaction at the lowest possible cost to achieve a sustainable competitive advantage. Elements of a supply chain include Transportation and Logistics, Procurement and Contract Management, Operations Management, Materials Management and Quality and Safety. You will analyze different components of the integrated process including: location choice, distribution system design, selection of suppliers and distributors, contracting issues, partnership formation, inventory policies, production plans and electronic data interchange. You will be introduced to the planning and management of the production and distribution of goods and services and you will start developing the skills needed to support the integrated SCM process.

Equivalents:

• SCMT 1255
• MNGT 2370

This capstone course allows you to demonstrate the integrative knowledge and skills you gained in earlier classes. You will deliver a pitch for a new or innovative idea that applies concepts learned in the program.

Pre-requisites:

• ACCT 215
• BCMP 225
• BMAT 230
• COMN 220
• ECON 250
• ECON 305
• MKTG 260
• MNGT 250
• MNGT 200 or BLAW 300

This course integrates the learning outcomes from pre-requisite courses to enable students to make sustainable and competitive strategic business decisions within a rapidly changing global environment. Critical thinking skills are utilized as students analyze and apply management strategies to business cases and make recommendations to maximize corporate results.

Pre-requisites:

• ACCT 215 or ACCT 210 or ACCT 330
• BCMP 225 or BCPT 238
• BMAT 230 or BMAT 205
• COMN 220 or COMM 290
• ECON 250 or ECON 240
• ECON 305 or ECON 260
• MKTG 260 or MKTG 205
• MNGT 200 or BLAW 300 or BLAW 200
• MNGT 250 or MGMT 254

This course provides students with a basic understanding of the structure of both the Canadian and the Alberta legal systems. Topics include copyright, intellectual property, contract, evidence collection, and privacy law and their effect on security professionals. The application of the law will be contrasted with ethical guidelines that are enforced on security practitioners.

Pre-requisites:

• BLAW 300

Equivalents:

• BLAW 3010

Perhaps no component of marketing has undergone the degree of change as advertising. And yet, despite the abrupt and sweeping conversion from analog mediums (print, broadcast and out of home) to digital mediums (social media, websites, mobile and more) the main goal of advertising remains the same as it was nearly 400 years ago. To attract attention. Once a privilege enjoyed by the elite or enormously wealthy brands, the onset of digital communication has made effective advertising, for pennies on the dollar, accessible to everyone from an individual for a fortune 500 company. This course will introduce core concepts in advertising, such as objectives, strategies, on both, the creative and media buy sides of the industry. Advertising theory will be applied using case studies and a term project that will assemble a media buy plan as well as a creative brief. Additionally, learners in this course will be required to earn certification in two Meta online courses: Digital Marketing Associate & Creative Strategy Professional.

Pre-requisites:

• MKTG 260

Equivalents:

• MKTG 4040

This course allows you to use marketing fundamentals to help launch your career. Material introduces planning, design and presentation elements that can provide a competitive advantage in the job market. You will create and manage a LinkedIn profile, incorporating personal preparation/presentation skills with digital communication, visual and written concepts. Planning a career networking project - examining resumes and presentations, as well as evaluating best practices in social networking as they pertain to marketing yourself - will help develop constructive criticism skills.

Equivalents:

• MKTG 3030

Building and Managing Brands explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand.

Pre-requisites:

• MKTG 260

Equivalents:

• MKTG 2306

Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.

Pre-requisites:

• MKTG 260

Equivalents:

• MKTG 2322

Marketing Action will take the concepts learned in Marketing Essentials and build on them so students will have application experience in creating a new product. The key areas of focus will be on value proposition and business models. Marketing Action will ground their marketing knowledge so they will create sustainable decisions. This is an immersive class where students are required to continue their team projects outside the classroom and present their findings to their instructor and industry professionals.

Pre-requisites:

• MKTG 260

Equivalents:

• MKTG 2336

Consumer behaviour is a dynamic, evolving and interdisciplinary field of study that draws upon research from psychology, sociology, anthropology, economics and neuroscience as well as marketing, with the main aim of understanding the many factors that affect consumers (whether B2C or B2B) during the decision process. It is also one of the most important aspects of marketing given that consumers are at the heart of all decisions we make and by understanding what motivates, shapes, and influences consumer choices marketers have a greater chance of meeting customer expectations and achieving company objectives. Topics include consumer behavior and research; decision-making/buying processes; individual, situational, environmental, ethical, social and cultural influences on consumer behaviour; how this information is gathered, monitored and interpreted in the age of big data; and how marketers draw upon the knowledge techniques and theories from a number of disciplines to improve their understanding of consumers and thus marketing strategy and tactics. A variety of approaches to learning will be used, including discussions, case studies, videos, individual and group learning activities, self-reflection, research and assignments (individual and group).

Pre-requisites:

• MKTG 260

Equivalents:

• MKTG 2340

Business Development is defined as the creation of long-term value for an organization from customers, markets, and relationships. This course will look at the relationship between traditional transactional sales, relationship selling and the evolution of the Business Development function. Market scanning and analysis, and the identification of potential growth markets, and key customers will be examined. Relationship, customer-centred selling techniques will be developed including relationship building, needs analysis, along with after sales customer care. Managing a sales force is explored including the effective organization of a sales department, forecasting and analyzing sales, recruiting and training a sales force, evaluating performance, and legal and ethical issues within the sales profession.

Equivalents:

• MKTG 2366

Integrated Marketing Communications (IMC) represents the “Promotions” P of the marketing mix. An IMC Proposal includes campaign messages and their translation into each of the elements of the marketing communications mix along with a proposed budget and evaluations for success. In our fast paced marketplace, messages need to be on target and on brand. Integration in business is imperative. Working in teams, each student will experience the planning process for IMC. This course offers the students case analysis, creative development structure, and facilitated problem solving, to develop a unified IMC proposal.

Pre-requisites:

One of:

• MKTG 260
• MKTG 265

Equivalents:

• MKTG 2375

Introduces the use of data to meet the needs of an organization and apply data in decision making. Understand a balanced approach to integrating data decisions in business processes and strategic alignment.

Equivalents:

• DATA 4100

Entrepreneurship is a course offering you insights and experience into the dynamic environment of entrepreneurial thinking and innovation. Working individually through guided content and discoveries, you will evaluate yourself and case studies to identify mindset and career opportunities. In teams, you will work through the development and presentation of an applied business plan to explore the many integrated facets of business in entrepreneurial ventures. Your research, self discovery, application and collaboration skills will be developed and reinforced as you progress through the journey of entrepreneurship and innovation.

Pre-requisites:

• MKTG 260 or MKTG 265 or MKTG 205
• ACCT 215 or ACCT 210

Equivalents:

• ENTR 2350

Project Management introduces you to the standards and best practices of the Project Management Institute. We will cover both the technical and sociocultural components of project management at an introductory level, including project definition, work breakdown structures, cost and scheduling techniques, and an introduction to earned value concepts. Stakeholder communications, risk management, project leadership, and project closure round out the topic coverage.

Equivalents:

• MNGT 2321

This course provides an introduction to Supply Chain Management, including the building blocks of supply chain strategy, designing the global supply chain, and collaboration across the supply chain. Students will develop an understanding of the supply chain from vision to implementation. Through a mix of theory and practical learning students will be able to develop and manage all aspects of a supply chain.

Pre-requisites:

• MNGT 200

Equivalents:

• MNGT 2370