Feature Image Luna

Life at SAIT

Since August 2023, Luna has taught in the diploma and bachelor programs in the School of Hospitality and Tourism, mainly in the Tourism & Travel and Hospitality streams. Her favourite courses are those related to the critical thinking of tourism and its cultural and social importance.

Her teaching philosophy focuses on creating dynamic learning environments that promote critical thinking and problem-solving skills, inspiring students to explore the complexities of the hospitality and tourism sectors. By combining theoretical content with active instructional methods, she aims to cultivate a research-oriented mindset in her students, encouraging them to explore critical issues and make evidence-based decisions.

Education

Dr. Luna holds a Doctorate Degree in Tourism Studies from the Autonomous University of the State of Mexico (UAEMex), a Master of Arts in Education and Society from McGill University, and a Master in Tourism Management and Innovation from the National Polytechnic Institute (IPN). Additionally, she completed a Bachelor’s Degree in Tourism and Hotel Management and a European Master’s Degree in Hotel Management (Eurhodip Diploma) from the Banking and Business School (EBC) in Mexico City, with studies at Vatel Hotel and Tourism Business School in Nîmes, France, and Université de Perpignan, Montpellier.

Professional accomplishments

Dr. Luna’s professional journey includes extensive international experience as a professor, curriculum designer, student coach, and consultant. She has worked in the industry in France, China and Mexico. Her experience as a tourism professor is marked by over 15 years of teaching and curriculum development across various international institutions.

As a consultant, she has developed and supervised educational and tourism projects, coordinating various initiatives, including tourism development plans for Northern communities, wage reviews for territorial governments, and curriculum development for leadership and training programs. Her experience also encompasses client management, collaborative research, and project development.

Her extensive experience as an educator and consultant includes strong expertise in curriculum design. She has adapted international curricula to meet the needs of local students for several national programs, enhancing their relevance and practical application. This ability to develop innovative, contextually appropriate curricula has been a cornerstone of her professional achievements.

As a researcher, Luna's work contributes to understanding tourism beyond its economic dimensions, emphasizing its human and cultural aspects. Here are some of her research topics:

  • Rationale for a Critical, Human-Interactions-Focused Tourism Education:
    Dr. Chávez Luna emphasizes the need for a new curriculum in tourism studies that challenges unequal discourses and practices. She advocates for a shift from viewing tourism solely as a business to recognizing its impact on human interactions and social dynamics. Her work delves into the complexities of tourism, considering relationships embedded in power dynamics and the perpetuation of global inequities. She critiques the economic bias in tourism education, advocating for a more holistic approach incorporating social, cultural, and anthropological aspects.
  • Methodological Proposal Against Meaning Reduction in Tourist Encounters:
    In her research, she proposes a methodological framework to avoid reducing the meaning of encounters between travellers and recipients within touristified scenarios. She explores how tourism can foster genuine awareness, tolerance, and respect for humanity by facilitating solid contact between people from different cultures.
  • Tourism as an Instrument of Neoliberal Colonization:
    Drawing from Foucaultian perspectives, Luna investigates how tourism serves as a tool for neoliberal colonization. Her work sheds light on power dynamics, ideologies, and the impact of tourism on societies.

Publications and presentations

a view of the moutains and stream in between

Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.

SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.