Podcasts have been around for nearly 20 years and continue to gain popularity year-over-year thanks to many factors, including ease of access, niche topics and portability.

“Podcasting is ubiquitous, its barrier to entry is relatively low and you don’t need a journalism or broadcasting background to get into it,” says SAIT Alumni Relations Officer Alyssa Athanasopoulos. “Through the What Works Career Speaker Series, I wanted to offer alumni the chance to learn more about the medium and some basic tricks of the trade from fellow alumni who have experience producing podcasts.”

Three SAIT alumni guest speakers — Shahzia Noorally (BA ’05), Producer and Host of The Equity Gap podcast; Amber Romaniuk (CTSR ’07), Creator and Host of The No Sugarcoating podcast; and Ron Tarrant (RTBN ’08, OYA ’16), Producer and Sound Designer — were invited to share their experiences and tips to consider before fully committing to the craft.  

While you’ll want to tune in for the whole discussion, here are some takeaways to get you started.

Quality is key

The expectations of quality are high. From branding to recording to producing to promoting — you’ll want to invest the time (and money) to create a product that will stand out. If it’s not recorded well or doesn’t sound good, your audience won’t hesitate to find another product that covers the same or similar theme.

As an instructor that teaches audio production at SAIT, Stroobant is an advocate for sound quality and clarity.

“You have 10 to 20 seconds at the start to ‘hook’ people in. You don’t want it to sound like it’s recorded in some stairwell, and it’s all staticky,” says Stroobant.

“Getting a good microphone is one of the first big investments you should make when starting a podcast,” agrees Romaniuk. “I have a Blue Yeti, I love it, and it’s lasted a long time.”

Don’t just press ‘record’ — plan

Making a podcast involves a lot: research, writing, format, frequency, possibly finding guests or a co-host, production, exporting, posting and (take a breath) promoting.

"People that are looking to start a podcast need to start by asking themselves 'what are you trying to accomplish in this piece of audio that you are going to be releasing'," says Tarrant. "Do you want to have an interview type situation, a choose your own adventure... or a full-blown series!"

Depending on your format, it can be a lot of work or research that goes into an episode. With a full-blown series, you may want to have a script to follow to ensure you are covering details and following a flow. Whereas with an interview style, you may better served to have key points instead of a script to ensure it sounds more conversational.

Consider researching and inviting experts as guests or co-hosts. Adding another voice can play a role in the credibility of your podcast or even shed light on new information.

“I try to be up-to-date on current events that are going on in the world,” says Noorally. “Whenever I can, I bring in experts that know more about some of these spaces than I ever would

That’s not all, folks!

Be sure to watch the full episode from start to finish for additional content, including answers to questions from our audience members.