Leading Beyond Any Title: Business writing in the age of TikTok

05 June 2024

Presented by: Craig Hess and Jennie Gilbert

Does your boring meeting invite or two-page email stand a chance against the allure of an Instagram reel, X conversation, or viral TikTok dance? In an attention economy, the competition for “eyes on the page” forces us to rethink how we write.

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a view of the moutains and stream in between

Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.

SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.

We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.